Survey Methodology

The 2004 Pre-Election and Exit Polls: A total survey error analysis

Author: 
Weisberg, Herbert F.
Date: 
2005
Exit polls had more problems than pre-election polls in 2004.

Errors in measuring Vote Choice in the National Election Studies, 1952-99

Author: 
Wright, Gerald C.
Date: 
1993
The NES is victim to a substantial amount of pro-winner bias in subpresidential elections.

Exit Polls in the 1989 Virginia Gubernatorial Race: Where did they go wrong?

Author: 
Traugott, Michael W. and Vincent Price
Date: 
1992
Concludes that the 1989 Virginia gubernatorial race exit poll was wrong because it used face-to-face interviews.

Misreports of Vote Choice in the 1988 NES Senate Election Study

Author: 
Wright, Gerald C.
Date: 
1990 (Nov)
1988 NES Senate Election Study has systematic respondent overstatement of support for winners.

Reported Versus Actual Vote: There is a difference and it matters

Author: 
Wright, Gerald C.
Date: 
1992 (Feb)
Rebuts Gronke's criticisms in a 1990 article in Legislative Studies Quarterly, except he does not rebut Gronke's criticisms about exit polling

The Impact of Candidate Name Order on Election Outcomes

Author: 
Miller, Joanne E. and Jon A. Krosnick
Date: 
1998
Research of 1992 Ohio election returns shows that order of candidates on the ballot can have an effect on candidate selection.

Sick of Polls? There's just one more

Author: 
Phillips, Leslie
Date: 
1992
Discusses the networks' move to jointly hire the same exit polls for election projections.

The 1989 Elections: Predicting the outcome

Author: 
Rosenthal, Andrew
Date: 
1989
Black candidates David Dinkins and Douglas Wilder did better in the polls than in the actual returns in the 1989 elections.

Republicans shyly make their presence felt

Author: 
Mount, Harry
Date: 
2004
Conservative parties in Europe have generally been known for the shy Tory effect, where they vote conservative but tell exit pollsters they voted lib.

The Effect of Question Wording on Public Support of Government Spending

Author: 
Rasinski, Kenneth
Date: 
1989
Issue labeling and enhancement can have a substantial effect on public support for some issues. In other words, question wording and word choice have a directional effect.
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