Issue labeling and enhancement can have a substantial effect on public support for some issues. In other words, question wording and word choice have a directional effect.
Voter turnout has actually not been in decline. This misperception exists because ineligible voter population has increased more quickly than voter population.
This study examines 2000 polling data and discovers that for the 2000 polls, placing the horse race question later in the survey (after "warm-up" questions) makes it less likely for voters to respond