Author:
Barreto, Matt A., Fernando Guerra, Mara Marks, Stephen A. Nu
Volume, Number & Page:
Jul-06
Publication Info:
PS: Political Science and Politics
The Loyola Marymount poll, the poll implemented in this study, used a "racially stratified homogonous precinct approach that specifically designated precincts in predominantly White, Black, Latino, and Asian neighborhoods, with a handful of mixed-race precincts." Authors argue that this approach is more accurate than that used by the L.A. Times (which used mostly mixed-race precincts) "because it is a more natural, or realistic, approach to exit polling in a diverse, and residentially segregated city." This article also provides a nice overview on precinct selection methodology.